Jacky Jang

Assistant Professor

Dept. of Business Administration
TungHai University
No.1727, Sec.4, Taiwan Boulevard, Taichung City 40704, Taiwan
E-mail: ytjackyjang@thu.edu.tw or junnbee.cheung@gmail.com
https://ba.thu.edu.tw/teacher/張譽騰/

 

 


Research Interests

Digital Learning

E-commerce, M-commerce, & U-commerce

Digital Marketing, Mobile Advertising, Multimedia & Social Media Application

Emerging Technology Law, Regulations, & Business Model Design

Business Data Analytics & Technology Management

E-business Management

Innovative System Design & Patent Management

Favorite Motto:「友直,友諒,友多聞。」 by Confucius.

Professional Positions

Full-time Assistant Professor,  Department of Business Administration, TungHai University, Taiwan (2016/08-Present)

Full-time Assistant Professor,  Department of Business Administration, Tainan University of Technology, Taiwan (2014/08-2016/07)

Part-time Assistant Professor,  Department of Marketing and Logistics Management (Department of International Business), Minghsin University of Science and Technology, Taiwan (2013-2014)

Programmer/Engineer/Consultant/Inventor/Manager,  Innovative SME Projects (Taiwan, Malaysia, & Singapore, 2004-2014)

Research Assistant,  NSC Research Projects, Taiwan (2004-2014)

Education & Training

Entrepreneurial Leadership and Innovation (ELI) Asia via zoom: Faculty Growth Program, Taiwan (March 14 - April 2, 2021)

Entrepreneurial Leadership and Innovation: Faculty Growth Program, Babson College, USA (June 23 - July 4, 2019)

Ph.D., Department of Business Administration, National Chung Hsing University, Taiwan (2006-2013)

MBA, Institute of Electronic Commerce, National Chung Hsing University, Taiwan (2003-2006)

Summer Session Program, UC Berkeley, USA (2000)

BSCE, Department of Civil Engineering, National Chung Hsing University, Taiwan (1998-2002)


Publications

Journal Papers:

           1.      Y.-T. Jang* & P.-S. Hsieh (2021), "Understanding Consumer Behavior in the Multimedia Context: Incorporating Gamification in VR-enhanced Web System for Tourism E-commerce," Multimedia Tools and Applications, 80: 29339-29365. (DOI: 10.1007/s11042-021-11149-8) [SCI]

           2.      Y.-T. Jang*, K. Lai, M.-C. Chung, & P.-C. Teo (2019), "A Preliminary Study on Micro-Entrepreneurship for Using Social Network Sites in Marketing: Facebook Case," INFORMATION: An International Interdisciplinary Journal, 22(3): 191-198. (URL: https://www.proquest.com/openview/73eb1345e5a81dba3ef627afba9d5263/1?pq-origsite=gscholar&cbl=936334) [ProQuest]

           3.      Y.-T. Jang, S.E. Chang*, A.Y. Liu, & K. Lai (2018), "Understanding Consumers’ Intention of Adopting Smartphone-facilitated Service Apps in Mobile-enhanced Retailing Business," International Journal of e-Education, e-Business, e-Management and e-Learning, 8(1): 26-33. (URL: http://www.ijeeee.org/vol8/440-EN0056.pdf) [IET, Inspec]

           4.      Y.-T. Jang, S.E. Chang*, W.-C. Shen, & S.-W. Wang (2016), "Cloud backup: An enhanced smartphone app designed with cross-platform approach," International Journal of Embedded Systems, 8(2/3): 174-184.(DOI: 10.1504/IJES.2016.076111) [EI]

           5.      Y.-T. Jang* & S.E. Chang (2016), "Small retailing business goes online: A study on users' intention of adopting Smartphone-enabled service in Taiwan business context," INFORMATION: An International Interdisciplinary Journal, 19(6B): 2209-2216. [Scopus]

           6.      S.E. Chang, Y.-T. Jang*, W.-C. Shen, & W.-C. Su (2016), "Cocktail: A service oriented cloud storage architecture for enhancing service quality," International Journal of High Performance Computing and Networking, 9(1/2): 19-30. (DOI: 10.1504/IJHPCN.2016.074655) [EI]

           7.      Y.-T. Jang, S.E. Chang*, & P.-A. Chen (2015), "Exploring social networking sites for facilitating multi-channel retailing," Multimedia Tools and Applications, 74(1): 159-178. (DOI: 10.1007/s11042-013-1430-z) [SCI]

           8.      Y.-T. Jang, S.E. Chang*, & Y.-J. Tsai (2014), "Smartphone security: understanding smartphone users' trust in information security management," Security and Communication Networks, 7(9): 1313-1321. (DOI: 10.1002/sec.787) [SCI]

           9.     S.E. Chang & Y.-T. Jang* (2014), "Tourism goes mobile: A study on young and literate mobile users' adoption of smartphone enabled tourism product booking services," Journal of Applied Science and Engineering, 17(1): 59-72. (DOI: 10.6180/jase.2014.17.1.08) [EI]

           10.      S.E. Chang, Y.-T. Jang*, & Y.-S. Hsiao (2013), "Mobile phone security: understanding mobile users' intention to adopt mobile phone anti-virus software," INFORMATION: An International Interdisciplinary Journal, 16(6B): 3949-3970.

           11.      Y.-T. Jang, S.E. Chang*, & M.-H. Tsai (2012), "Adopting Web feed and agent technologies for supporting asynchronous Web interactions and constructing e-Commerce applications (in Chinese)," Journal of e-Business, 14(3): 441-470. [TSSCI]

           12.      S.E. Chang*, & Y.-T. Jang (2009), "Assessing customer satisfaction in V-commerce environment," Journal of Organizational Computing and Electronic Commerce, 19(1): 30-49. (DOI: 10.1080/10919390802605083) [SCI]

           13.      Y.-T. Jang* & S.E. Chang (2006), "A substantial model for success in operating non-profit organization websites," Asian Journal of Information Technology, 5(2): 176-182.

Book Chapters:

           1.      S.E. Chang*, W.-C. Shen, Y.-T. Jang, & P.-F. Lee (2016), "Building Smartphone Apps by Using Free Cloud Services from Facebook, Dropbox, and Google," In J. Mizera-Pietraszko et al. (Eds.) Frontiers in Artificial Intelligence and Applications, Vol. 282, pp. 183-196, IOS Press, Amsterdam, Nederland, March 2016. (DOI: 10.3233/978-1-61499-637-8-183) [EI]

Conference Papers:

           1.      J.-X. Hung, T.-R. Juan, I.-H. Kin & Y.-T Jang* (2021), "A study on the supporting intention toward Internet celebrity: The case of Instagram," Proceedings of 2021 Global Management and Practice Conference, June 25, 2021, National Changhua University of Education, Changhua, Taiwan.

           2.      Y.-T Jang* & K. Lai (2018), "Mobile Advertising: Challenges and new system design in new retailing context," The 2018 International Conference on System Science and Engineering 2018 (ICSSE 2018), June 28-30, 2018, National Taipei University, Taipei, Taiwan.

           3.      S.E. Chang*, Y.-T Jang, & W.-C. Wang (2017), "Exploring users' trust and interaction in mobile payment," Proceedings of 13th Asia-Pacific Business Research Conference, October 23-24, 2017, East Asia Institute of Management, Singapore.

           4.      S.E. Chang*, A.Y. Liu, & Y.-T Jang (2017), "Exploring employee's trust and organizational information monitoring for information security management," Proceedings of 2017 10th International Congress on Image and Signal Processing, BioMedical Engineering and Informatics (CISP-BMEI 2017), October 14-16, 2017, Shanghai, China. (DOI: 10.1109/CISP-BMEI.2017.8302319) [EI]

           5.      Y.-T Jang, S.E. Chang*, A.Y. Liu, & K. Lai (2017), "Understanding Taiwan drone regulations and policies: A comparative study on U.S. FAA rules and Taiwan Civil Aviation Act with amendment draft," Oral Presentation in the 16th International Conferences on Technology Policy and Innovation (ICTPI 2017), September 27-29, 2017, Taipei, Taiwan.

           6.      Y.-T Jang, S.E. Chang*, A.Y. Liu, & K. Lai (2017), "Understanding consumers’ intention of adopting smartphone-facilitated service Apps in mobile-enhanced retailing business," Proceedings of the 2017 International Conference on E-Business and Internet (ICEBI 2017), May 25-27, 2017, Splendor Hotel, Taichung, Taiwan, (Accepted for further review and publication).

           7.      Y.-T Jang & K. Lai (2017), "Designing an Innovative System Architecture for Mobile Advertising in Urban Area," Proceedings of the 8th International Conference on Information (Information'2017), May 17-19, 2017, Hotel Arcadia, Tokyo, Japan, (Conference URL: http://www.information-iii.org/program.html).

           8.      S.E. Chang, Y.-T. J. Jang*, and C.-K. R. Chiu (2012), "E-tourism: understanding users' intention to adopt Podcasting in tourism," Proceedings of 2012 IEEE/IFIP Network Operations and Management Symposium (NOMS 2012), April 16-20, 2012, Maui, Hawaii, USA, (Accepted for publication / The Paper Acceptance Ratio at NOMS 2012 is 26.2%). (DOI: 10.1109/NOMS.2012.6212074) [EI]

           9.      S.E. Chang*, Y.-T. J. Jang, and M.-H. R. Tsai (2011), "A smart phone hosted, low powered and eco-friendly e-commerce system," Proceedings of 2011 IEEE International Technology Management Conference, pp. 206-211, June 27-30, 2011, San Jose, California, USA, Published by IEEE Computer Society. (DOI: 10.1109/ITMC.2011.5995978) [EI]

           10.      Y.-T Jang & S.E. Chang* (2005), "A conceptual model with empirical verification for constructing non-profit organization websites," Proceedings of the Third International Conference on Information Technology: Research and Education (ITRE 2005), pp. 475-479, June 27-30, Hsinchu, Taiwan. Published by IEEE. (DOI: 10.1109/ITRE.2005.1503169) [EI]            


Invention Patents

1 .       Y.-T. Jang (2021), "An Intelligent System and Method for Audio Story Book Generation," Taiwan Invention Patent (Certificate No. I722709), 48(09): 8105-8110, Taiwan Intellectual Property Office, Taipei, Taiwan, March 21, 2021.

2 .       Y.-T. Jang & S.M. Hsu (2019), "An Intelligent System for Mass-Transportation-Based and Fixed-Route-Oriented Micro-Mobile Advertising Recommendation and a Real-Time Recommendation Message Adjustment Method," Taiwan Invention Patent (Certificate No. I653592), 46(08): 5585-5589, Taiwan Intellectual Property Office, Taipei, Taiwan, March 11, 2019.

3 .       S.E. Chang & Y.-T. Jang (2015), "Method for Web-Feed-Based Dictionaries," Taiwan Invention Patent (Certificate No. I476607), 42(08): 5098-5101, Taiwan Intellectual Property Office, Taipei, Taiwan, March 11, 2015.

4 .       S.E. Chang & Y.-T. Jang (2014), "System and Method for Asynchronous Internet Transaction," Taiwan Invention Patent (Certificate No. I434222), 41(11): 3975-3980, Taiwan Intellectual Property Office, Taipei, Taiwan, April 11, 2014.

5 .       S.E. Chang & Y.-T. Jang (2014), "A Telephone-Number-Based VoIP System and Method," Taiwan Invention Patent (Certificate No. I429270), 41(07): 9565-9571, Taiwan Intellectual Property Office, Taipei, Taiwan, March 1, 2014.

6 .       S.E. Chang & Y.-T. Jang (2013), "System and Method for Web-Feed-Based Searching," Taiwan Invention Patent (Certificate No. I391838), The Republic of China Patent Gazette, 40(10): 5622-5625, Taiwan Intellectual Property Office, Taipei, Taiwan, April 1, 2013.

7 .       S.E. Chang & Y.-T. Jang (2013), "Interactive Data Backup Method and System," Taiwan Invention Patent (Certificate No. I387298), The Republic of China Patent Gazette, 40(06): 9503-9508, Taiwan Intellectual Property Office, Taipei, Taiwan, February 21, 2013.

8 .       C.-W. Jang, T.-Y. Huang, & Y.-T. Jang (2012), "Intelligent Conversion Method with System for Chinese and the International Phonetic Alphabet【IPA】," Taiwan Invention Patent (Certificate No. I362017), The Republic of China Patent Gazette, 39(11): 2953-2962, Taiwan Intellectual Property Office, Taipei, Taiwan, April 11, 2012.

9 .       S.E. Chang & Y.-T. Jang (2011), "Dynamic Data Backup Mechanism Based on Backward Web Feeds," Taiwan Invention Patent (Certificate No. I345704), The Republic of China Patent Gazette, 38(21): 2123-2128, Taiwan Intellectual Property Office, Taipei, Taiwan, July 21, 2011.

10 .       Y.-T. Jang & S.E. Chang (2010), "Method and System for Interactive Sudoku," Taiwan Invention Patent (Certificate No. I326220), The Republic of China Patent Gazette, 37(18): 153-156, Taiwan Intellectual Property Office, Taipei, Taiwan, June 21, 2010.

11 .       S.E. Chang & Y.-T. Jang (2009), "Method for Intelligently Adjusting the Menu-Structure of Voice Application Systems," Taiwan Invention Patent (Certificate No. I307471), The Republic of China Patent Gazette, 36(8): 1507-1510, Taiwan Intellectual Property Office, Taipei, Taiwan, March 11, 2009.

12 .       S.E. Chang & Y.-T. Jang (2006), "A Method and Its System for Detecting Perceived Performance and the Extent of the Performance," Taiwan Invention Patent (Certificate No. I268478), The Republic of China Patent Gazette, 33(35): 3037-3042, Taiwan Intellectual Property Office, Taipei, Taiwan, December 11, 2006.


Awards & Honors

1 .       Y.-T. Jang, The member of Phi Tau Phi Scholastic Honor Society.

2 .       Y.-T. Jang, Received the Second Highest Votes Award, Website Design Contest (Charity Section) held by TWNIC (Taiwan Network Information Center), Taiwan.

3 .       Y.-T. Jang, S.E. Chang*, & P.-A. Chen (2012), "Exploring Social Networking Sites for Facilitating Multi-Channel Retailing," Best Paper Award in the Multimedia Track of the 7th International Conference on Frontier of Computer Science and Technology (FCST-2012) Sponsored by IEEE, IEEE Computer Society, IEEE TCSC, and NSFC.

4 .       Y.-T. Jang, Received the Quality Award (2015), Creative Competition for Airport Service Improvement, held by Taiwan Taoyuan International Airport, Taiwan (Competition URL:http://www.taoyuan-airport.com/uploads/2014_T3/index.html).

5 .       Y.-T. Jang, S.E. Chang*, A.Y. Liu, & Kevin Lai (2017), "Understanding Consumers’ Intention of Adopting Smartphone-facilitated Service Apps in Mobile-enhanced Retailing Business," Received the Excellent Presentation Award in the Session of E-Business and Marketing Management in 2017 International Conference on E-Business and Internet (ICEBI 2017).


Academic Dedication

1 .       Y.-T. Jang, Associate Editor, Pacific Asia Conference on Information Systems (PACIS 2022).

2 .       Y.-T. Jang, Program Committee, The Tenth International Conference on Information (March 6 - 7, 2021, Tokyo, Japan) held by International Information Institute.

3 .       Y.-T. Jang, Program Committee, The Ninth International Conference on Information (December 7 - 9, 2018, Tokyo, Japan) held by International Information Institute.

4 .       Y.-T. Jang, Program Committee, The Eighth International Conference on Information (May 17 - 19, 2017, Tokyo, Japan) held by International Information Institute.

5 .       Y.-T. Jang, Organizing Committee, The Seventh International Conference on Information (November 25 - 28, 2015, National Taiwan University, Taipei, Taiwan) held by International Information Institute.


Recent Students' Practical Projects

           1.      全福興製麵 (2021).

           2.      丞羽莊園 (2021). (https://www.chengyuchoco.com/)

           3.      IJ Select (2021). (https://ijselect.com/)


[Updated: November 15, 2021]