Jacky Jang

Associate Professor

Dept. of Business Administration
TungHai University
No.1727, Sec.4, Taiwan Boulevard, Taichung City 40704, Taiwan
E-mail: ytjackyjang@thu.edu.tw
https://ba.thu.edu.tw/teacher/張譽騰/

 

 


Research Interests

Digital Learning

E-commerce, M-commerce, & U-commerce

Digital Marketing, Mobile Advertising, Multimedia & Social Media Application

Emerging Technology Law, Regulations, & Business Model Design

Business Data Analytics & Technology Management

E-business Management

Innovative System Design & Patent Management

Favorite Motto:「友直,友諒,友多聞。」 by Confucius.

Professional Positions

Full-time Associate Professor,  Department of Business Administration, TungHai University, Taiwan (2023/08-Present)

Full-time Assistant Professor,  Department of Business Administration, TungHai University, Taiwan (2016/08-2023/07)

Full-time Assistant Professor,  Department of Business Administration, Tainan University of Technology, Taiwan (2014/08-2016/07)

Part-time Assistant Professor,  Department of Marketing and Logistics Management (Department of International Business), Minghsin University of Science and Technology, Taiwan (2013-2014)

Programmer/Engineer/Consultant/Inventor/Manager,  Innovative SME Projects (Taiwan, Malaysia, & Singapore, 2004-2014)

Research Assistant,  NSC Research Projects, Taiwan (2004-2014)

Education & Training

Entrepreneurial Leadership and Innovation (ELI) Asia via zoom: Faculty Growth Program, Taiwan (March 14 - April 2, 2021)

Entrepreneurial Leadership and Innovation: Faculty Growth Program, Babson College, USA (June 23 - July 4, 2019)

Ph.D., Department of Business Administration, National Chung Hsing University, Taiwan (2006-2013)

MBA, Institute of Electronic Commerce, National Chung Hsing University, Taiwan (2003-2006)

Summer Session Program, UC Berkeley, USA (2000)

BSCE, Department of Civil Engineering, National Chung Hsing University, Taiwan (1998-2002)


Publications

Journal Papers:

           1.      Y.-T. Jang* & I-T. Chiang (2023), "Incorporating Desire and Persistence into Understanding Gen Z Learners’ Continuance Intention toward Using YouTube for Learning in Digital Learning Context," Education and Information Technologies, Published Online First. (DOI: 10.1007/s10639-023-12202-9)[SSCI]

           2.      Y.-T. Jang, A.Y.C. Liu*, & W.-Y. Ke (2023), "Exploring Smart Retailing: Anthropomorphism in Voice shopping of Smart Speaker," Information Technology & People, 36(7): 2894-2913. (DOI: 10.1108/ITP-07-2021-0536) [SSCI]

           3.      Y.-T. Jang* & P.-S. Hsieh (2021), "Understanding Consumer Behavior in the Multimedia Context: Incorporating Gamification in VR-enhanced Web System for Tourism E-commerce," Multimedia Tools and Applications, 80: 29339-29365. (DOI: 10.1007/s11042-021-11149-8) [SCI]

           4.      Y.-T. Jang*, K. Lai, M.-C. Chung, & P.-C. Teo (2019), "A Preliminary Study on Micro-Entrepreneurship for Using Social Network Sites in Marketing: Facebook Case," INFORMATION: An International Interdisciplinary Journal, 22(3): 191-198. (URL: https://www.proquest.com/openview/73eb1345e5a81dba3ef627afba9d5263/1?pq-origsite=gscholar&cbl=936334) [ProQuest]

           5.      Y.-T. Jang, S.E. Chang*, A.Y. Liu, & K. Lai (2018), "Understanding Consumers’ Intention of Adopting Smartphone-facilitated Service Apps in Mobile-enhanced Retailing Business," International Journal of e-Education, e-Business, e-Management and e-Learning, 8(1): 26-33. (DOI: 10.17706/ijeeee.2018.8.1.26-33) [IET, Inspec]

           6.      Y.-T. Jang, S.E. Chang*, W.-C. Shen, & S.-W. Wang (2016), "Cloud backup: An enhanced smartphone app designed with cross-platform approach," International Journal of Embedded Systems, 8(2/3): 174-184.(DOI: 10.1504/IJES.2016.076111) [EI]

           7.      Y.-T. Jang* & S.E. Chang (2016), "Small retailing business goes online: A study on users' intention of adopting Smartphone-enabled service in Taiwan business context," INFORMATION: An International Interdisciplinary Journal, 19(6B): 2209-2216. [Scopus]

           8.      S.E. Chang, Y.-T. Jang*, W.-C. Shen, & W.-C. Su (2016), "Cocktail: A service oriented cloud storage architecture for enhancing service quality," International Journal of High Performance Computing and Networking, 9(1/2): 19-30. (DOI: 10.1504/IJHPCN.2016.074655) [EI]

           9.      Y.-T. Jang, S.E. Chang*, & P.-A. Chen (2015), "Exploring social networking sites for facilitating multi-channel retailing," Multimedia Tools and Applications, 74: 159-178. (DOI: 10.1007/s11042-013-1430-z) [SCI]

           10.      Y.-T. Jang, S.E. Chang*, & Y.-J. Tsai (2014), "Smartphone security: understanding smartphone users' trust in information security management," Security and Communication Networks, 7(9): 1313-1321. (DOI: 10.1002/sec.787) [SCI]

           11.     S.E. Chang & Y.-T. Jang* (2014), "Tourism goes mobile: A study on young and literate mobile users' adoption of smartphone enabled tourism product booking services," Journal of Applied Science and Engineering, 17(1): 59-72. (DOI: 10.6180/jase.2014.17.1.08) [EI]

           12.      S.E. Chang, Y.-T. Jang*, & Y.-S. Hsiao (2013), "Mobile phone security: understanding mobile users' intention to adopt mobile phone anti-virus software," INFORMATION: An International Interdisciplinary Journal, 16(6B): 3949-3970.

           13.      Y.-T. Jang, S.E. Chang*, & M.-H. Tsai (2012), "Adopting Web feed and agent technologies for supporting asynchronous Web interactions and constructing e-Commerce applications (in Chinese)," Journal of e-Business, 14(3): 441-470. [TSSCI]

           14.      S.E. Chang*, & Y.-T. Jang (2009), "Assessing customer satisfaction in V-commerce environment," Journal of Organizational Computing and Electronic Commerce, 19(1): 30-49. (DOI: 10.1080/10919390802605083) [SCI]

           15.      Y.-T. Jang* & S.E. Chang (2006), "A substantial model for success in operating non-profit organization websites," Asian Journal of Information Technology, 5(2): 176-182.

Book Chapters:

           1.      S.E. Chang*, W.-C. Shen, Y.-T. Jang, & P.-F. Lee (2016), "Building Smartphone Apps by Using Free Cloud Services from Facebook, Dropbox, and Google," In J. Mizera-Pietraszko et al. (Eds.) Frontiers in Artificial Intelligence and Applications, Vol. 282, pp. 183-196, IOS Press, Amsterdam, Nederland, March 2016. (DOI: 10.3233/978-1-61499-637-8-183) [EI]

Case Studies:

           1.      Y.-T. Jang* & Y.R. Liou (2022), "GranDen Software Development: Digital Transformation and Innovation towards the Metaverse (in Chinese: 狂點軟體開發—朝元宇宙出發的數位轉型與創新)," Kung-Hwa Management Cases Collections (https://www.kmcc.org.tw/ and https://shop.kmcc.org.tw), Digital Transformation Case with Teaching Note (數位轉型教學個案), Case No. 1-22025-11, October 2022. (URL: https://shop.kmcc.org.tw/storage/app/public/uploads/product/yfROCEduhJaRJhTPWbcvMAa0gTMV9ibh0Uyb7HQ5.pdf)

Conference Papers:

           1.      Y.-T Jang*(2023), "Preliminary Exploration on Drone Business Model Design: Potentials and Challenges (in Chinese)," 2023 Conference of the Chinese Society for Management of Technology (CSMOT 2023) (2023中華民國科技管理學會年會暨論文研討會), December 7-8, 2023, Chaoyang University of Technology, Taichung, Taiwan.

           1.      Y. Lo & Y.-T Jang*(2022), "Deep Learning Methods in Chinese Sentiment Analysis of Facebook Comments: Exploration of Lower Dimension Training Datasets (in Chinese)," 2022 Conference of the Chinese Society for Management of Technology (CSMOT 2022) (2022中華民國科技管理學會年會暨論文研討會), December 1-2, 2022, National Taiwan University, Taipei, Taiwan.

           2.      S.E. Chang, Y.-T Jang*, W.H. Liao & C. Lo (2022), "Facilitating service innovation and service process reengineering in sports industry with blockchain technology (in Chinese)," Proceedings of the 33rd International Conference of Information Management (ICIM 2022) (2022年第33屆國際資訊管理學術研討會), pp. C6:43-52, August 27, 2022, Taipei, Taiwan.

           3.      J.-X. Hung, T.-R. Juan, I.-H. Kin & Y.-T Jang* (2021), "A study on the supporting intention toward Internet celebrity: The case of Instagram," Proceedings of 2021 Global Management and Practice Conference, June 25, 2021, National Changhua University of Education, Changhua, Taiwan.

           4.      Y.-T Jang* & K. Lai (2018), "Mobile Advertising: Challenges and new system design in new retailing context," The 2018 International Conference on System Science and Engineering 2018 (ICSSE 2018), June 28-30, 2018, National Taipei University, Taipei, Taiwan.

           5.      S.E. Chang*, Y.-T Jang, & W.-C. Wang (2017), "Exploring users' trust and interaction in mobile payment," Proceedings of 13th Asia-Pacific Business Research Conference, October 23-24, 2017, East Asia Institute of Management, Singapore.

           6.      S.E. Chang*, A.Y. Liu, & Y.-T Jang (2017), "Exploring trust and information monitoring for information security management," Proceedings of 2017 10th International Congress on Image and Signal Processing, BioMedical Engineering and Informatics (CISP-BMEI 2017), October 14-16, 2017, Shanghai, China. (DOI: 10.1109/CISP-BMEI.2017.8302319) [EI]

           7.      Y.-T Jang, S.E. Chang*, A.Y. Liu, & K. Lai (2017), "Understanding Taiwan drone regulations and policies: A comparative study on U.S. FAA rules and Taiwan Civil Aviation Act with amendment draft," Oral Presentation in the 16th International Conferences on Technology Policy and Innovation (ICTPI 2017), September 27-29, 2017, Taipei, Taiwan.

           8.      Y.-T Jang, S.E. Chang*, A.Y. Liu, & K. Lai (2017), "Understanding consumers’ intention of adopting smartphone-facilitated service Apps in mobile-enhanced retailing business," Proceedings of the 2017 International Conference on E-Business and Internet (ICEBI 2017), May 25-27, 2017, Splendor Hotel, Taichung, Taiwan, (Accepted for further review and publication).

           9.      Y.-T Jang & K. Lai (2017), "Designing an Innovative System Architecture for Mobile Advertising in Urban Area," Proceedings of the 8th International Conference on Information (Information'2017), May 17-19, 2017, Hotel Arcadia, Tokyo, Japan, (Conference URL: http://www.information-iii.org/program.html).

           10.      S.E. Chang, Y.-T. J. Jang*, and C.-K. R. Chiu (2012), "E-tourism: understanding users' intention to adopt Podcasting in tourism," Proceedings of 2012 IEEE/IFIP Network Operations and Management Symposium (NOMS 2012), April 16-20, 2012, Maui, Hawaii, USA, (Accepted for publication / The Paper Acceptance Ratio at NOMS 2012 is 26.2%). (DOI: 10.1109/NOMS.2012.6212074) [EI]

           11.      S.E. Chang*, Y.-T. J. Jang, and M.-H. R. Tsai (2011), "A smart phone hosted, low powered and eco-friendly e-commerce system," Proceedings of 2011 IEEE International Technology Management Conference, pp. 206-211, June 27-30, 2011, San Jose, California, USA, Published by IEEE Computer Society. (DOI: 10.1109/ITMC.2011.5995978) [EI]

           12.      Y.-T Jang & S.E. Chang* (2005), "A conceptual model with empirical verification for constructing non-profit organization websites," Proceedings of the Third International Conference on Information Technology: Research and Education (ITRE 2005), pp. 475-479, June 27-30, Hsinchu, Taiwan. Published by IEEE. (DOI: 10.1109/ITRE.2005.1503169) [EI]            


Invention Patents

1 .       Y.-T. Jang (2021), "An Intelligent System and Method for Audio Story Book Generation," Taiwan Invention Patent (Certificate No. I722709), Taiwan Intellectual Property Office, Taipei, Taiwan, March 21, 2021.

2 .       Y.-T. Jang & S.M. Hsu (2019), "An Intelligent System for Mass-Transportation-Based and Fixed-Route-Oriented Micro-Mobile Advertising Recommendation and a Real-Time Recommendation Message Adjustment Method," Taiwan Invention Patent (Certificate No. I653592), Taiwan Intellectual Property Office, Taipei, Taiwan, March 11, 2019.

3 .       S.E. Chang & Y.-T. Jang (2015), "Method for Web-Feed-Based Dictionaries," Taiwan Invention Patent (Certificate No. I476607), Taiwan Intellectual Property Office, Taipei, Taiwan, March 11, 2015.

4 .       S.E. Chang & Y.-T. Jang (2014), "System and Method for Asynchronous Internet Transaction," Taiwan Invention Patent (Certificate No. I434222), Taiwan Intellectual Property Office, Taipei, Taiwan, April 11, 2014.

5 .       S.E. Chang & Y.-T. Jang (2014), "A Telephone-Number-Based VoIP System and Method," Taiwan Invention Patent (Certificate No. I429270), Taiwan Intellectual Property Office, Taipei, Taiwan, March 1, 2014.

6 .       S.E. Chang & Y.-T. Jang (2013), "System and Method for Web-Feed-Based Searching," Taiwan Invention Patent (Certificate No. I391838), Taiwan Intellectual Property Office, Taipei, Taiwan, April 1, 2013.

7 .       S.E. Chang & Y.-T. Jang (2013), "Interactive Data Backup Method and System," Taiwan Invention Patent (Certificate No. I387298), Taiwan Intellectual Property Office, Taipei, Taiwan, February 21, 2013.

8 .       C.-W. Jang, T.-Y. Huang, & Y.-T. Jang (2012), "Intelligent Conversion Method with System for Chinese and the International Phonetic Alphabet【IPA】," Taiwan Invention Patent (Certificate No. I362017), Taiwan Intellectual Property Office, Taipei, Taiwan, April 11, 2012.

9 .       S.E. Chang & Y.-T. Jang (2011), "Dynamic Data Backup Mechanism Based on Backward Web Feeds," Taiwan Invention Patent (Certificate No. I345704), Taiwan Intellectual Property Office, Taipei, Taiwan, July 21, 2011.

10 .       Y.-T. Jang & S.E. Chang (2010), "Method and System for Interactive Sudoku," Taiwan Invention Patent (Certificate No. I326220), Taiwan Intellectual Property Office, Taipei, Taiwan, June 21, 2010.

11 .       S.E. Chang & Y.-T. Jang (2009), "Method for Intelligently Adjusting the Menu-Structure of Voice Application Systems," Taiwan Invention Patent (Certificate No. I307471), Taiwan Intellectual Property Office, Taipei, Taiwan, March 11, 2009.

12 .       S.E. Chang & Y.-T. Jang (2006), "A Method and Its System for Detecting Perceived Performance and the Extent of the Performance," Taiwan Invention Patent (Certificate No. I268478), Taiwan Intellectual Property Office, Taipei, Taiwan, December 11, 2006.


Awards & Honors

1 .       Y.-T. Jang, The member of Phi Tau Phi Scholastic Honor Society.

2 .       Y.-T. Jang, Received the Second Highest Votes Award, Website Design Contest (Charity Section) held by TWNIC (Taiwan Network Information Center), Taiwan.

3 .       Y.-T. Jang, S.E. Chang*, & P.-A. Chen (2012), "Exploring Social Networking Sites for Facilitating Multi-Channel Retailing," Best Paper Award in the Multimedia Track of the 7th International Conference on Frontier of Computer Science and Technology (FCST-2012) Sponsored by IEEE, IEEE Computer Society, IEEE TCSC, and NSFC.

4 .       Y.-T. Jang, Received the Quality Award (2015), Creative Competition for Airport Service Improvement, held by Taiwan Taoyuan International Airport, Taiwan (Competition URL:http://www.taoyuan-airport.com/uploads/2014_T3/index.html).

5 .       Y.-T. Jang, S.E. Chang*, A.Y. Liu, & Kevin Lai (2017), "Understanding Consumers’ Intention of Adopting Smartphone-facilitated Service Apps in Mobile-enhanced Retailing Business," Received the Excellent Presentation Award in the Session of E-Business and Marketing Management in 2017 International Conference on E-Business and Internet (ICEBI 2017).


Academic Dedication

1 .       Y.-T. Jang, Associate Editor, Pacific Asia Conference on Information Systems (PACIS 2022).

2 .       Y.-T. Jang, Program Committee, The Tenth International Conference on Information (March 6 - 7, 2021, Tokyo, Japan) held by International Information Institute.

3 .       Y.-T. Jang, Program Committee, The Ninth International Conference on Information (December 7 - 9, 2018, Tokyo, Japan) held by International Information Institute.

4 .       Y.-T. Jang, Program Committee, The Eighth International Conference on Information (May 17 - 19, 2017, Tokyo, Japan) held by International Information Institute.

5 .       Y.-T. Jang, Organizing Committee, The Seventh International Conference on Information (November 25 - 28, 2015, National Taiwan University, Taipei, Taiwan) held by International Information Institute.


Recent Students' Practical Projects

           1.      全福興製麵 (2021).

           2.      丞羽莊園 (2021). (https://www.chengyuchoco.com/)

           3.      IJ Select (2021). (https://ijselect.com/)


[Updated: January 12, 2024]